This Program Offers Both Immediate and Long-Term Benefits.
- Learn essential skills and communication strategies and tactics
- Learn tested and proven theories that you can apply in the workplace
- Focused professional development in public relations
- Guest speakers provide practical insights and applications that have helped them become leaders in public relations
- Validation of your training through a successful, well-established, university-based public relations program
- Develop approaches to linking organizational and public relations goals and objectives
- Identify and prioritize your organization’s key internal and external audiences
- Enhance skills needed for writing effective goals and objectives, news releases, public service announcements, policies and other organizations messages
- Articulate official positions on complex issues
- Solve public relations challenges and seize exciting opportunities
- Develop a portfolio that documents your growth as a public relations professional
- Prepare for professional accreditation
This Program is Comprised of Three Required Courses:
- Introduction to Public Relations Theory, JRNM 451
- Advanced Public Relations, JRNM 452
- Public Relations Writing, JRNM 453 or an elective
Classes are Conveniently Located in Downtown Spokane
Elective course options allow you to tailor the certificate program to your area of emphasis.
Credit Courses: Standard University tuition rates apply.
Non-Credit Option: For more information email ce@ewu.edu.
Qualifiers and Certificate Requirements
It is strongly recommended that persons intending to enroll in the Public Relations certificate program have completed at least two years of college or possess a strong writing background. The journalism classes are offered in a sequence that allows you to build the skills needed for transition into higher level courses.
